In 2025, former U.S. President Donald Trump returned to the White House, focusing on Bitcoin The series of policies and personal actions launched not only stirred up the encryption market but also profoundly influenced the development path of global digital assets. From issuing personal Meme coins to promoting Bitcoin as a national strategic reserve asset, Trump’s ‘encryption ambition’ is reshaping the industry landscape.
Trump’s attitude towards Bitcoin has undergone a dramatic change. As early as 2019, he publicly criticized cryptocurrencies as ‘not money’; but during the 2024 election campaign, he loudly promised to ‘make America the global capital of cryptocurrencies’ and quickly took action after taking office.
In March 2025, Trump signed an executive order to include Bitcoin in the national strategic reserve assets, on par with gold, and disclosed that the US government currently holds approximately 200,000 Bitcoins (mainly from judicial seizures), planning to establish a reserve system similar to a “digital version of Fort Knox”.
Its decision-making logic includes:
Despite the short-term market’s muted response (Bitcoin briefly fell 4%), the policy provides an important confidence anchor for institutional investors in the long run. Vaneck analysts referred to it as a “key milestone for Bitcoin’s inclusion in mainstream asset portfolios”.
The Trump family’s ‘marketing ability’ in the field of encryption is phenomenal. In January 2025, Trump issued his personal Meme coin TRUMP, which skyrocketed by 15,000% in just 12 hours, with a market value once surpassing 800 billion US dollars, leading the trading platform Moonshot to the top of the Apple App Store rankings. The MELANIA coin launched by his wife, Melania, also surged within two hours, but then the TRUMP coin plummeted by 60%, exposing the speculative risk highly dependent on the celebrity effect.
Industry controversies sparked include:
Despite ongoing controversy, Trump’s coin issuance objectively injected new traffic into the encryption market. DWF Labs partners called it the “most effective marketing in the industry”.
On March 7, 2025, Trump hosted the first White House cryptocurrency summit, inviting many Web3 Corporate executives discuss regulatory clarity and institutional adoption.
US Treasury Secretary Bettson stated at the meeting that stablecoins can be used to strengthen the global position of the US dollar, and promised to end the ‘weaponization of regulation,’ and promote tax cuts and regulatory clarity reforms.
The double-edged sword of policy effects:
Trump’s “America Coin First” strategy is reshaping the industry power structure:
Trump’s encryption policy is like a ‘controlled storm,’ bringing short-term volatility and centralization controversy, while also releasing policy dividends and global attention. Under Trump’s influence, although the price of Bitcoin fluctuates frequently, its core values of decentralization and censorship resistance will ultimately transcend political cycles. As analysts put it, ‘Bitcoin does not belong to any politician; it is the digital Noah’s Ark of our time.’
In the future, the encryption industry will face a fundamental issue: how to strike a balance between policy dividends and decentralized ideals. And Trump’s “encryption experiment” undoubtedly provides a highly controversial real-life sample for this proposition.