Famous artist KANYEWEST has once again become the center of attention, this time not in the music field, but stirring waves in the Crypto Assets world. The artist, who once claimed he would not issue encryption, has now personally launched the YZY Token, triggering a strong reaction in the market.

Kanye announced the contract address of the YZY Token on social media, instantly triggering market frenzy. Within just 40 minutes, the number of holding addresses for the YZY Token surged to 28,200, with the price briefly soaring to $3.43. However, this upward momentum did not last long, and half an hour later, the price fell back to around $1.80.

To confirm that this action indeed came from his own hands, KAN also released a video to authenticate this news. Although he appeared somewhat dazed in the video, this undoubtedly confirmed that the YZY Token was indeed issued by him.

At the same time, the official website of YZY Money has also been launched, claiming its goal is "to fight against centralization". The website introduces two main ecological applications: YZY Pay and YZY Card. The former is a crypto payment processor that can be integrated into various websites or applications, claiming to offer lower transaction fees; the latter is a debit card that supports multiple crypto assets and can be used directly for everyday purchases.

It is worth noting that Kanye's own Yeezy official website has integrated the YZY payment option, which seems to indicate his seriousness about this project.

This series of actions inevitably brings to mind the cryptocurrency projects launched by other celebrities earlier this year. However, unlike previous cases, Kanye's YZY project seems to be more systematic and formal.

Nevertheless, investors must remain cautious. The crypto assets market is highly volatile, especially for newly launched tokens. No matter how significant the celebrity effect behind a project is, it cannot guarantee its long-term value and stability. In this rapidly changing market, rationality and prudence are always the most important investment principles.