Summary: The US election has come to an end, with Trump sweeping back into power with a strong momentum. In my previous articles, I have thoroughly discussed the economic and political proposals of both sides and their impact on the future Crypto Assets market. There have been many articles discussing relevant viewpoints, so I will not elaborate further. Apart from following the election dynamics during this period, the author has also observed a more micro-level phenomenon, which is quite interesting and worth sharing. Overall, in this US election, the 'media war' between both sides will greatly undermine the credibility of mainstream media and X social media platforms. Web3 social media platforms may usher in new development opportunities. On the one hand, this is because followers of the Democratic Party need to cultivate new and controllable channels for propaganda, which has facilitated relevant competitors in terms of financing channels. On the other hand, under Musk's rule, X is becoming increasingly dictatorial. This 'Dark MAGA' figure is bound to lean towards conservatism on many cultural issues such as abortion, immigration, LGBTQ diversity, etc. The dictator's preferences will greatly influence the logic of the recommendation algorithm in X, making the trend of user attrition inevitable for those who stand in opposition. X's self-defeating moves will help relevant competitors reshape more competitive product differentiators, thereby reducing the difficulty of promotion.
The poll results were severely distorted, and the treatment of He Jinli's stance was ambiguous. The credibility of the mainstream media in the United States has been greatly damaged, and the Democratic Party needs to find a new propaganda base.
In the period before the election, it is believed that everyone has had some uncertainty about the election results, especially in the days leading up to the election, the election situation of He Jinli seemed to surpass Trump. The author is no exception. In the previous article, it was predicted that this election would be an unusually tense process, so the results may only be confirmed after the last batch of votes are counted, so the whole cycle may continue for a period of time. But in fact, Trump's election situation can be described as overwhelming, almost sweeping all swing states, and maintaining a lead throughout the entire vote counting process.
So how does this kind of shake-up come about? The main reason is the final push of the so-called 'mainstream media' in the United States. We know that for a long time, the mainstream media has been the traditional propaganda stronghold of the US establishment represented by the Democratic Party. These so-called 'mainstream media' cover various forms such as television, newspapers, online platforms, etc. They often play a crucial role in guiding public opinion on major domestic and international events. However, these media outlets are not neutral in their political preferences. Most of them are staunch supporters of the Democratic Party, such as CNN, The New York Times, The Washington Post, CBS, ABC, NBC, Yahoo News, Google News, etc. Some of these media claim to be neutral, but when it comes to 'anti-Trump,' they seem to have reached a consensus. The truly representative mainstream media that stand with Trump are mainly Fox News and The Wall Street Journal.
And in the days leading up to the election, most of the content you see from these media channels tends to favor He Jinli, including descriptions of minor incidents during the campaign, dynamic polling results, and even the creation of an advantage for He Jinli in early voting. This information naturally affects the judgment of subscribers to these mainstream media, leading them to believe that there is a possibility of a reversal in the election. However, the actual results were completely different. In addition, there was a realignment of mainstream media's support for He Jinli's campaign. We know that in this election, the Democratic Party underwent a change in leadership. After the shooting incident involving Trump, Biden's prospects plummeted. Before figures like Obama and Pelosi made their positions clear, the mainstream media was somewhat cautious about He Jinli's succession in the election, including doubts about her past achievements. However, after successful internal consolidation, all questioning voices disappeared completely, and the mainstream media wholeheartedly supported He Jinli. From an election perspective, this naturally benefits the Democratic Party, but it also reflects that the so-called mainstream media has completely abandoned its neutrality and fairness as a media outlet, and is serving the interests of those behind the scenes. Therefore, the final election results clearly indicate that the American people have become disgusted with this and remain unmoved. Therefore, I believe that the credibility of the mainstream media has been greatly undermined in this election.
We know that, for elective politics, whoever controls the media has the initiative. Not only can they influence the potential voters' ideology by weaving information cocoons, but they can also smear political opponents or disrupt policy implementation through Fake News. Against the backdrop of declining credibility of mainstream media in the United States, the American establishment represented by the Democratic Party urgently needs to find a "Plan B" to make up for its shortcomings in internal propaganda. The interest groups behind the Democratic Party are not lacking in capital related to technology and globalization business, so supporting a social media platform that they can control and that is beneficial to themselves is relatively convenient, which also brings convenience to the financing and resource acquisition of related products.
With the privatization of Twitter, Musk has effectively become the 'dictator' of X, and his ideology is bound to raise questions about the neutrality of X for users.
The election has proved the effectiveness of social media platforms driven by self-media represented by X in information dissemination and opinion guidance. However, in this media war, X is also a loser. During the entire election process, X greatly influenced users' political preferences by weaving information cocoons for users through recommendation algorithms, which will inevitably face greater questioning of its fairness after this election.
We know that the reason why Trump's first term was successful was not only due to the self-explosion of the Democratic candidate Hillary Clinton's 'email gate', but also because of his influence on Twitter. Within four years, he sent out over 36,000 tweets and had 88 million followers. However, after the Capitol Hill incident in 2021, Twitter announced the 'permanent ban' on Trump, thus shutting down his microphone. Following Twitter, Facebook and YouTube also took action to prohibit Trump from speaking on their social platforms; tech giants Google, Apple, and Amazon delisted the Parler app widely used by Trump supporters, ceasing to provide related web services to Parler.
During that time, Trump's promotional channels were scarce, and he had to launch his own social media platform, Truth Social, to cope with the situation. The reason why a group of social media companies did this is still for their own interests. We know that a large part of the emerging 'tech oligarchs' are born in Silicon Valley, California, which is a Democratic stronghold. Naturally, there are many related interests. In addition, as the technology industry, such as the internet, usually needs support from the international market, while advocating globalization, they also suppress potential competitors by funding lawmakers who tend to favor strong regulatory policies. These naturally align with the policy of the Democratic Party's 'big government' and multilateral cooperation. Therefore, under the same background of interests, choosing to cooperate with the suppression of the populist Trump is also natural.
It is logical. However, Musk broke this rule. In October 22nd, after six months of effort, he successfully completed the privatization of the listed company Twitter with a total of 44 billion US dollars. This means that Musk has unprecedented authority over the company. After the acquisition was completed, for a long time, the market questioned this operation as a failed attempt, as there seemed to be no return on investment. However, considering the current results, his original intention is now very clear. Under the guise of 'maintaining freedom of speech' and avoiding the obstruction of many Democratic forces, Musk completed the acquisition with the momentum of the world's richest person, and completed the internal integration through large-scale layoffs. It made it clear that he supported Trump, and I believe that many X users must have noticed that during the entire election phase, any tweets from Musk would easily appear in your recommendation list. I believe that this must have gone through some processing in the recommendation algorithm.
In this political gamble, Musk is undoubtedly a winner. However, X has not become more neutral and fair in its representation throughout the entire election process because of this acquisition; it has simply shifted from one extreme to another. Moreover, with X being privatized by Musk, this 'Dark MAGA' is bound to lean towards conservatism on various cultural issues such as abortion, immigration, LGBTQ diversity, etc. And its preferences will greatly influence the logic of X's recommendation algorithm. Therefore, I believe that a trend of user attrition opposing it is inevitable in the coming period of time, and X's self-defeating efforts will facilitate the reshaping of competitive product differentiation among related competitors, thereby dropping the difficulty of promotion.
In the face of resource dividends and market dividends, how can Web3 social media platforms better capture this opportunity
We know that in the Web3 industry, there are also some decentralized social media platform products, such as Farcaster, Lens, etc. However, I believe that for a long period of time, these products have not achieved good results in promotion. The core reason, in my opinion, is that Twitter's enduring monopoly ensures a scale advantage in the competition for 'bulk information,' which is the most important competitive advantage of social media platforms. In simple terms, the information on Twitter is abundant, comprehensive, and interesting, naturally attracting users' attention. The diversity of information also allows the platform to better adapt to the fast-paced real-time hot topic changes, always having hot topics, always having heat, which will further stimulate users' desire to create and keep the entire UGC ecosystem vibrant.
And this kind of monopoly naturally forces many competitors to choose extremely fragmented industries to build their own distinctiveness, which naturally dwarfs them into toys in subcultural circles. The information deposited on it is bound to become focused, which greatly drops the core network effect value of social media platforms. When the hotspots of the track are exhausted, it naturally enters a period of silence, and the lack of heat at this time will also cause the attention of the hard-won attracted users to be lost. It is not difficult to find this phenomenon in Farcaster and Lens.
So when facing the inevitable trend of user churn with X, how can we better capture this opportunity? I think Web3 social media platforms can start from the following key points:
(1) Competing boldly with X in the 'bulk information' industry by promoting the features of more transparent recommendation Algorithm and data storage technology. In the past, the promotion of related products seemed to be too obsessed with attracting users to use Cryptocurrency for the wealth effect, whether it is the so-called 'content monetization' or various reward Airdrop logics. In my opinion, all of these are just scratching the surface. I believe that compared to traditional centralized social media platforms, the biggest advantage of Web3 social media platforms lies in the transparency and fairness of the recommendation Algorithm and information storage brought by the technical solution, which undoubtedly best fits the core value of freedom of speech. Therefore, in the process of product promotion, it is necessary to always focus on this feature and directly compete with X, instead of first attracting Cryptocurrency users and then seeking to break the circle. The centralization of X has created an opportunity for the operation path of this product. Just imagine, without the exposure of the 'prismgate' event, would the Bit system have developed to its current situation? Such a widespread central credit fracture event is a rare breakthrough opportunity for Web3 products. In addition, I think that in terms of product innovation, combining AI's modular recommendation Algorithm is a good direction for consideration. By introducing AI functions, allowing users to customize the recommendation Algorithm, and opening up the Algorithm market or platform, it could stimulate user-generated content, and perhaps win the favor of users by helping them break the information cocoon design.
(2) Be more aggressive in marketing, grasp hot social events, and actively attract 'X vulnerable groups' from top to bottom: In terms of event marketing, I believe that Web3 social media platforms should be more proactive in supporting 'non-MAGA' values in a more distinctive way, such as relaxing illegal immigration policies, LGBTQ rights maintenance, women's rights, human rights, anti-authoritarian politics, supporting abortion, ethnic minority rights, and rights of colored races. Seize relevant social hotspots, make your platform a voice channel, and break through this circle. At the same time, in this process, actively adopt a top-down promotion strategy. We know that in this election, a group of celebrities from the entertainment industry, literary world, and sports world clearly support He Jinli. Therefore, through resource integration, striving to move a group of celebrities from X platform to this platform will have a multiplier effect on the promotion effect.
【Disclaimer】There are risks in the market, and investment needs to be cautious. This article does not constitute investment advice, and users should consider whether any opinions, viewpoints, or conclusions in this article are suitable for their specific situation. Investing based on this is at your own risk.
This article is authorized for reprint from: "Shenzhen TechFlow"
Original author: @Web3Mario
The US election brings new opportunities! Mainstream media credibility declines, is there hope for the Decentralization community? This article was originally published in 'encryption city'.
The content is for reference only, not a solicitation or offer. No investment, tax, or legal advice provided. See Disclaimer for more risks disclosure.
The US election brings new opportunities! The credibility of mainstream media is declining, is there hope for the Decentralization community?
Summary: The US election has come to an end, with Trump sweeping back into power with a strong momentum. In my previous articles, I have thoroughly discussed the economic and political proposals of both sides and their impact on the future Crypto Assets market. There have been many articles discussing relevant viewpoints, so I will not elaborate further. Apart from following the election dynamics during this period, the author has also observed a more micro-level phenomenon, which is quite interesting and worth sharing. Overall, in this US election, the 'media war' between both sides will greatly undermine the credibility of mainstream media and X social media platforms. Web3 social media platforms may usher in new development opportunities. On the one hand, this is because followers of the Democratic Party need to cultivate new and controllable channels for propaganda, which has facilitated relevant competitors in terms of financing channels. On the other hand, under Musk's rule, X is becoming increasingly dictatorial. This 'Dark MAGA' figure is bound to lean towards conservatism on many cultural issues such as abortion, immigration, LGBTQ diversity, etc. The dictator's preferences will greatly influence the logic of the recommendation algorithm in X, making the trend of user attrition inevitable for those who stand in opposition. X's self-defeating moves will help relevant competitors reshape more competitive product differentiators, thereby reducing the difficulty of promotion.
The poll results were severely distorted, and the treatment of He Jinli's stance was ambiguous. The credibility of the mainstream media in the United States has been greatly damaged, and the Democratic Party needs to find a new propaganda base.
In the period before the election, it is believed that everyone has had some uncertainty about the election results, especially in the days leading up to the election, the election situation of He Jinli seemed to surpass Trump. The author is no exception. In the previous article, it was predicted that this election would be an unusually tense process, so the results may only be confirmed after the last batch of votes are counted, so the whole cycle may continue for a period of time. But in fact, Trump's election situation can be described as overwhelming, almost sweeping all swing states, and maintaining a lead throughout the entire vote counting process.
So how does this kind of shake-up come about? The main reason is the final push of the so-called 'mainstream media' in the United States. We know that for a long time, the mainstream media has been the traditional propaganda stronghold of the US establishment represented by the Democratic Party. These so-called 'mainstream media' cover various forms such as television, newspapers, online platforms, etc. They often play a crucial role in guiding public opinion on major domestic and international events. However, these media outlets are not neutral in their political preferences. Most of them are staunch supporters of the Democratic Party, such as CNN, The New York Times, The Washington Post, CBS, ABC, NBC, Yahoo News, Google News, etc. Some of these media claim to be neutral, but when it comes to 'anti-Trump,' they seem to have reached a consensus. The truly representative mainstream media that stand with Trump are mainly Fox News and The Wall Street Journal.
And in the days leading up to the election, most of the content you see from these media channels tends to favor He Jinli, including descriptions of minor incidents during the campaign, dynamic polling results, and even the creation of an advantage for He Jinli in early voting. This information naturally affects the judgment of subscribers to these mainstream media, leading them to believe that there is a possibility of a reversal in the election. However, the actual results were completely different. In addition, there was a realignment of mainstream media's support for He Jinli's campaign. We know that in this election, the Democratic Party underwent a change in leadership. After the shooting incident involving Trump, Biden's prospects plummeted. Before figures like Obama and Pelosi made their positions clear, the mainstream media was somewhat cautious about He Jinli's succession in the election, including doubts about her past achievements. However, after successful internal consolidation, all questioning voices disappeared completely, and the mainstream media wholeheartedly supported He Jinli. From an election perspective, this naturally benefits the Democratic Party, but it also reflects that the so-called mainstream media has completely abandoned its neutrality and fairness as a media outlet, and is serving the interests of those behind the scenes. Therefore, the final election results clearly indicate that the American people have become disgusted with this and remain unmoved. Therefore, I believe that the credibility of the mainstream media has been greatly undermined in this election.
We know that, for elective politics, whoever controls the media has the initiative. Not only can they influence the potential voters' ideology by weaving information cocoons, but they can also smear political opponents or disrupt policy implementation through Fake News. Against the backdrop of declining credibility of mainstream media in the United States, the American establishment represented by the Democratic Party urgently needs to find a "Plan B" to make up for its shortcomings in internal propaganda. The interest groups behind the Democratic Party are not lacking in capital related to technology and globalization business, so supporting a social media platform that they can control and that is beneficial to themselves is relatively convenient, which also brings convenience to the financing and resource acquisition of related products.
With the privatization of Twitter, Musk has effectively become the 'dictator' of X, and his ideology is bound to raise questions about the neutrality of X for users.
The election has proved the effectiveness of social media platforms driven by self-media represented by X in information dissemination and opinion guidance. However, in this media war, X is also a loser. During the entire election process, X greatly influenced users' political preferences by weaving information cocoons for users through recommendation algorithms, which will inevitably face greater questioning of its fairness after this election.
We know that the reason why Trump's first term was successful was not only due to the self-explosion of the Democratic candidate Hillary Clinton's 'email gate', but also because of his influence on Twitter. Within four years, he sent out over 36,000 tweets and had 88 million followers. However, after the Capitol Hill incident in 2021, Twitter announced the 'permanent ban' on Trump, thus shutting down his microphone. Following Twitter, Facebook and YouTube also took action to prohibit Trump from speaking on their social platforms; tech giants Google, Apple, and Amazon delisted the Parler app widely used by Trump supporters, ceasing to provide related web services to Parler.
During that time, Trump's promotional channels were scarce, and he had to launch his own social media platform, Truth Social, to cope with the situation. The reason why a group of social media companies did this is still for their own interests. We know that a large part of the emerging 'tech oligarchs' are born in Silicon Valley, California, which is a Democratic stronghold. Naturally, there are many related interests. In addition, as the technology industry, such as the internet, usually needs support from the international market, while advocating globalization, they also suppress potential competitors by funding lawmakers who tend to favor strong regulatory policies. These naturally align with the policy of the Democratic Party's 'big government' and multilateral cooperation. Therefore, under the same background of interests, choosing to cooperate with the suppression of the populist Trump is also natural.
It is logical. However, Musk broke this rule. In October 22nd, after six months of effort, he successfully completed the privatization of the listed company Twitter with a total of 44 billion US dollars. This means that Musk has unprecedented authority over the company. After the acquisition was completed, for a long time, the market questioned this operation as a failed attempt, as there seemed to be no return on investment. However, considering the current results, his original intention is now very clear. Under the guise of 'maintaining freedom of speech' and avoiding the obstruction of many Democratic forces, Musk completed the acquisition with the momentum of the world's richest person, and completed the internal integration through large-scale layoffs. It made it clear that he supported Trump, and I believe that many X users must have noticed that during the entire election phase, any tweets from Musk would easily appear in your recommendation list. I believe that this must have gone through some processing in the recommendation algorithm.
In this political gamble, Musk is undoubtedly a winner. However, X has not become more neutral and fair in its representation throughout the entire election process because of this acquisition; it has simply shifted from one extreme to another. Moreover, with X being privatized by Musk, this 'Dark MAGA' is bound to lean towards conservatism on various cultural issues such as abortion, immigration, LGBTQ diversity, etc. And its preferences will greatly influence the logic of X's recommendation algorithm. Therefore, I believe that a trend of user attrition opposing it is inevitable in the coming period of time, and X's self-defeating efforts will facilitate the reshaping of competitive product differentiation among related competitors, thereby dropping the difficulty of promotion.
In the face of resource dividends and market dividends, how can Web3 social media platforms better capture this opportunity
We know that in the Web3 industry, there are also some decentralized social media platform products, such as Farcaster, Lens, etc. However, I believe that for a long period of time, these products have not achieved good results in promotion. The core reason, in my opinion, is that Twitter's enduring monopoly ensures a scale advantage in the competition for 'bulk information,' which is the most important competitive advantage of social media platforms. In simple terms, the information on Twitter is abundant, comprehensive, and interesting, naturally attracting users' attention. The diversity of information also allows the platform to better adapt to the fast-paced real-time hot topic changes, always having hot topics, always having heat, which will further stimulate users' desire to create and keep the entire UGC ecosystem vibrant.
And this kind of monopoly naturally forces many competitors to choose extremely fragmented industries to build their own distinctiveness, which naturally dwarfs them into toys in subcultural circles. The information deposited on it is bound to become focused, which greatly drops the core network effect value of social media platforms. When the hotspots of the track are exhausted, it naturally enters a period of silence, and the lack of heat at this time will also cause the attention of the hard-won attracted users to be lost. It is not difficult to find this phenomenon in Farcaster and Lens.
So when facing the inevitable trend of user churn with X, how can we better capture this opportunity? I think Web3 social media platforms can start from the following key points:
(1) Competing boldly with X in the 'bulk information' industry by promoting the features of more transparent recommendation Algorithm and data storage technology. In the past, the promotion of related products seemed to be too obsessed with attracting users to use Cryptocurrency for the wealth effect, whether it is the so-called 'content monetization' or various reward Airdrop logics. In my opinion, all of these are just scratching the surface. I believe that compared to traditional centralized social media platforms, the biggest advantage of Web3 social media platforms lies in the transparency and fairness of the recommendation Algorithm and information storage brought by the technical solution, which undoubtedly best fits the core value of freedom of speech. Therefore, in the process of product promotion, it is necessary to always focus on this feature and directly compete with X, instead of first attracting Cryptocurrency users and then seeking to break the circle. The centralization of X has created an opportunity for the operation path of this product. Just imagine, without the exposure of the 'prismgate' event, would the Bit system have developed to its current situation? Such a widespread central credit fracture event is a rare breakthrough opportunity for Web3 products. In addition, I think that in terms of product innovation, combining AI's modular recommendation Algorithm is a good direction for consideration. By introducing AI functions, allowing users to customize the recommendation Algorithm, and opening up the Algorithm market or platform, it could stimulate user-generated content, and perhaps win the favor of users by helping them break the information cocoon design.
(2) Be more aggressive in marketing, grasp hot social events, and actively attract 'X vulnerable groups' from top to bottom: In terms of event marketing, I believe that Web3 social media platforms should be more proactive in supporting 'non-MAGA' values in a more distinctive way, such as relaxing illegal immigration policies, LGBTQ rights maintenance, women's rights, human rights, anti-authoritarian politics, supporting abortion, ethnic minority rights, and rights of colored races. Seize relevant social hotspots, make your platform a voice channel, and break through this circle. At the same time, in this process, actively adopt a top-down promotion strategy. We know that in this election, a group of celebrities from the entertainment industry, literary world, and sports world clearly support He Jinli. Therefore, through resource integration, striving to move a group of celebrities from X platform to this platform will have a multiplier effect on the promotion effect.
【Disclaimer】There are risks in the market, and investment needs to be cautious. This article does not constitute investment advice, and users should consider whether any opinions, viewpoints, or conclusions in this article are suitable for their specific situation. Investing based on this is at your own risk.
This article is authorized for reprint from: "Shenzhen TechFlow"
Original author: @Web3Mario
The US election brings new opportunities! Mainstream media credibility declines, is there hope for the Decentralization community? This article was originally published in 'encryption city'.