Besides AI and MEME, what else is worth following in the trillion-level RWA market?

With BTC constantly breaking new highs and triggering a bull run, AI and MEME as tracks that can obtain incremental funds and traffic follow have brought a very strong effect of breaking the circle. However, for most users, market opportunities are extremely short-lived, and comprehensive returns are difficult to evaluate. As another track that can open up a new round of Digital Money market scale, can RWA take over as the next Bull Market hotspot?

RWA (Real World Assets) is becoming one of the most fascinating narratives and tracks in the current crypto market. From TradFi giants like BlackRock to encryption industry leader Tether, various forces are rushing into this promising new field, trying to seize the opportunity in this blue ocean.

According to the data from RWA.xyz, the total Market Cap of RWA currently on-chain has exceeded 13 billion US dollars and is expanding at an astonishing speed. With more and more participants joining, this market may experience exponential growth in the coming years, reaching the trillion-dollar mark. Compared with the AI and MEME trends, RWA, as a track that has not yet fully erupted, holds enormous potential and opportunities, and is the next highland worth following and laying out. Here is an inventory of popular projects in the RWA track.

RWA includes tangible assets such as real estate, commodities, artworks, etc., and intangible assets such as US Treasury bonds, fixed income securities, carbon credits, etc. This article divides RWA projects into three categories and selects popular projects for introduction: First, infrastructure projects; second, projects related to physical assets such as real estate and artworks; third, public credit/fixed income projects based on the issuance or trading of US Treasury bonds, stocks, and other publicly traded assets.

Infrastructure

Plume - Modular RWA Layer 2 Network

Plume is a modular EVM Layer 2 network designed specifically for the RWA track, focusing on RWAFi. Plume is committed to lowering the threshold for real-world assets to go on-chain and supports issuers in tokenizing real-world assets such as real estate, commodities, and income streams, transforming them into digital assets that are tradable, used for financing or collateral, and meet the diverse needs of retail and institutional investors. In May of this year, Plume announced the completion of a $10 million seed round of financing. Currently, its ecosystem has more than 180 projects deployed, with a total asset value of over $1 billion.

Plume has completed the testnet airdrop incentive program and will soon go live on the Mainnet, followed by the TGE. It is reported that Plume Mainnet will support institutional-level tokenization, RWAfi applications, and Cross-Chain Interaction integration, making it a continuous follow project in the RWA track.

Hadron——Asset tokenization platform

Hadron is an asset tokenization platform recently launched by Tether, aiming to simplify the process of converting various assets into digital tokens. Whether it is institutions, funds, governments, or private companies, they can easily tokenize a variety of assets, including stocks, bonds, commodities, funds, and reward points. In addition, the platform also provides a range of powerful tools, including asset tokenization, issuance and destruction, KYC compliance, Capital Market management, and regulatory support.

Associated with physical assets

ATT - Digital Advertising Ecosystem with Advertising Screen Assets as the Core

ATT (Advertising Time Trace) has LED advertising assets worth tens of millions of dollars in Lan Kwai Fong, Starlight Walk, Sugar Street, Good Luck Center, K11 Shopping Center, and AI Mall in Causeway Bay, Hong Kong. Through its original DA-AIOT-P (Decentralization-Asset-Artificial intelligence internet of things-Payment) mechanism, it has built a new digital advertising ecosystem that integrates physical advertising assets, advertising e-commerce merchant/user resources, and digital technology. ATT converts advertising assets into tradable RWA assets and stimulates user participation in the ecosystem through advertising screen revenue incentives, offline consumption rights, and diverse incentive mechanisms. It is reported that the RWA sales volume of ATT has exceeded 38K, with sales exceeding tens of millions of dollars in Hong Kong, Japan, South Korea, Indonesia, Dubai, Thailand, and other places.

In addition, ATT's multi-level destruction mechanism ensures the long-term sustainability of the Token economic model. As a bridge connecting Web2 and Web3, ATT is expected to become a new traffic entrance for the large-scale application of Web3. The project currently does not have issuanceToken, according to its official website's roadmap, it is expected to launch Airdrop and TGE plans in December, suitable as a key follow for popular projects in the racing circuit.

Parcl - a Liquidity trading platform with real estate physical assets at its core

Parcl is a Solana-based perpetual real estate DEX that enhances liquidity in the real estate market by introducing index-based liquidity trading. The platform integrates and updates real-time data from multiple sources in the physical real estate market to generate accurate indices for each region, reflecting the true market value of local real estate. Users can open long or short positions on specific city indices through Parcl, with each index covering the overall market performance of a specific city, allowing traders to participate in speculation or hedging for the entire city's PA.

With the development of the RWA market and the growth of the Solana ecosystem, Parcl is expected to become an important participant in this track, worthy of continuous follow.

Public Credit/Fixed Income

Centrifuge - Focus on real-world asset collateralized financing

Centrifuge is a Decentralizationprotocol focused on RWA credit financing, focusing on providing borrowers with financing solutions based on real-world assets without the need for banks or intermediaries. Centrifuge's target users are mainly startups or institutions holding real-world assets such as real estate, accounts receivable, and invoices, providing borrowers with lending funds by connecting with lending parties such as MakerDAO and Aave.

Ondo Finance - Focus on the digitization of fund products such as US Treasury bonds

Ondo Finance is an institutional-level financial protocol focused on the RWA track, aiming to introduce low-risk, stable-yield TradFi products such as US Treasury bonds on-chain. Its main products include the tokenization of short-term US Treasury bond ETF (OUSG), a stablecoin alternative (USDY) with yield, and the Flux Finance lending protocol that supports tokenized securities as Collateral.

Centrifuge and Ondo Finance are early entrants in the RWA track, continuously innovating in products and services. With the market warming up and the rise of the RWA track, their Token value is trending upwards, worthy of continued follow.

OpenEden - Focused on on-chain returns for US Treasury Bills

OpenEden is a Smart Contract insurance vault that focuses on tokenizing US Treasury Bills (T-Bills), providing a way for Stable Coinholders to earn on-chain returns from US government debt. Through its TBILL Token, investors can directly participate in a short-term T-Bills investment pool. TBILL Token is backed by a 1:1 reserve of Treasury securities, USDC, and US dollars (USD), and currently has an Annual Percentage Rate (APR) of approximately 4.23%.

OpenEden offers investors a Decentralization, low-risk asset allocation option. It is worth mentioning that OpenEden is currently the only tokenization US Treasury product with Moody's A-level rating.

Summary

The emergence of RWA has broken the barriers between TradFi and encryption ecosystems, providing a new investment channel for encryption asset holders, especially in institution-dominated areas. At the same time, it significantly enhances the Liquidity and transparency of assets, bringing higher efficiency and innovation space to the TradFi industry. RWA not only provides diversified investment choices for encryption users but also injects momentum into the digital upgrade of the TradFi system, giving rise to the possibility of more innovative projects.

But with the arrival of the bull run and the rapid development of this track, RWAs are expected to become an important bridge connecting real-world assets and the encryption ecosystem in the coming years.