Japanese companies are incorporating Bitcoin into their treasury assets, reshaping Japan's global leadership in Crypto Assets.

[Coin World] A wave of Japanese companies has begun adopting Bitcoin as a core treasury asset, reinforcing Japan's reshaped role in the global encryption economy. This move reflects growing concerns over Inflation, currency devaluation, and the rising demand for diversified financial strategies.

Japanese company Metaplanet Inc., based in Tokyo, is leading this trend by purchasing large amounts of Bitcoin. The company has converted most of its balance sheet into Bitcoin. As of August 4, 2025, it holds 17,595 BTC, ranking seventh among publicly listed companies globally. Metaplanet's "$555 Million Plan" aims to hold 100,000 BTC by 2026 and 210,000 BTC by 2027. This indicates a long-term commitment to a Bitcoin strategy.

Beauty salon operator Convano has also joined this line. The company's goal is to collect 21,000 BTC by March 2027. The company established a Bitcoin strategic office in July 2025. Convano invested 2.7 million dollars in BTC. This marks a significant shift in financing for Japanese enterprises.

Other companies are also following suit. The clothing retailer Mac-House will change its name to Gyet Co., Ltd. in September. This change reflects its shift from clothing to encryption. The company plans to invest $160 million in the purchase and mining of BTC.

Kitabo is a textile manufacturer with a history of 70 years, producing synthetic fiber yarns and healthcare products. The company purchased 3.32 BTC and launched a daily Bitcoin purchasing plan of $13,500 under a budget of $5.4 million.

The Tokyo Stock Exchange-listed company Toho Remac has approved a one-year plan to acquire up to 1 billion yen (6.8 million dollars) worth of Bitcoin and Ethereum. The company completed its first purchase on August 6, acquiring 1.4475 BTC and 45.6581 ETH.

New regulations may unlock Bitcoin ETF. The Financial Services Agency (FSA) of Japan established a new working group in July (. This group is studying the transformation of encryption assets from "payment methods" to "financial products". This legal shift will make Japan's first public encryption ETF possible.

A certain company has proposed two ETF products. One combines gold and digital assets. The other holds spot Bitcoin and XRP. Currently, investors must purchase cryptocurrency through exchanges. Earnings are taxed as miscellaneous income, with a maximum rate of 55%.

The change in law will subject ETFs to different tax rules. They may qualify for a 20% capital gains tax, similar to stocks. This tax reform could unleash institutional funds. Japan's complex legal structure has hindered pension funds and asset management companies. They may soon add cryptocurrency to their portfolios.

Japan's Finance Minister Kato Katsunobu supports this change. He stated that encryption assets should be regarded as investment products, not just payment means. Discussions will begin in 2025 to shift the regulations from the Payment Services Act to the Financial Instruments Act.

A certain company is expanding its Web3 strategy through stablecoin. The company is launching USDC, RLUSD from a certain project, and a yen-based stablecoin. This builds an integrated financial infrastructure connecting securities, banking, and digital assets.

The mining business is moving towards green initiatives, and Japanese companies are also expanding into the Bitcoin mining sector. Convano plans to begin mining in October 2025. It will use renewable energy at its data centers in Texas and Georgia. The company will employ demand response systems. These systems support the stability of the local power grid, which aligns with environmental goals and cryptocurrency strategies.

Gyet Co., Ltd. is also entering the mining sector. The company plans to invest over 10 billion yen in mining equipment. It will utilize its data center to reduce costs. By mining Bitcoin on its own, the company can fund its treasury objectives independently. This combines sustainability and financial innovation: Japanese companies are not just purchasing Bitcoin; they are also joining its ecosystem.

Japan Regains Leadership in Cryptocurrency Japan's cryptocurrency momentum is attracting global attention. In 2014, a Tokyo-based exchange handled over 70% of Bitcoin transactions worldwide. That exchange has since collapsed, but Japan learned from it. Japan became the first country to issue licenses for cryptocurrency exchanges. This set the tone for global regulation. The country now maintains strong oversight while supporting innovation.

Today, Japan has over 12 million cryptocurrency trading accounts. According to industry data, it manages 500 trillion yen, or 34 billion dollars, in cryptocurrency assets. Approximately one-tenth of citizens now hold cryptocurrency.

Globally, ETFs have driven the mainstream appeal of Bitcoin. Certain companies launched US spot BTC ETFs in 2024. A bank estimated that institutions made 3% of Bitcoin purchases that year. If Japan approves a Bitcoin ETF priced in yen, it could enhance global liquidity. Japanese investors will have a way to hedge foreign exchange risks when entering digital assets. Analysts expect this will strengthen long-term demand while lowering barriers to entry.

Nevertheless, broader adoption also brings risks. The FSA strikes a balance between innovation and investor protection while seeking transparency, clear disclosures, and measures to prevent excessive volatility. If the trend continues, Japan may reclaim its status as a cryptocurrency powerhouse. This time, it will possess both institutional strength and regulatory credibility.